Media

The Design & Photography Craft category is a celebration of the visual craftsmanship for which Melbourne is renowned. Entries will need to demonstrate how design or photography has been used to define a brand or communicate its key messages across a printed or digital medium, including but not limited to brand identity, communication design, catalogues, UX design, industrial design, spatial design, brand environment design, packaging, illustration, photography and typography. Judges will also be searching for examples of design or photography craft that have clearly furthered an advertising idea or are considered to be best in class craftsmanship.
This category must be entered and executed by the Melbourne-based craftsperson or company, and agencies can only enter if they created the craft element themselves.